Successfully capturing potential customers’ attention out of the hundreds and thousands of competitors online is crucial for businesses. In the case of corporate interview videos, you can make long winding sentences more comprehensible and information retention easier by segmenting the interviewee’s speech into short readable phrases in the captions. For example: subtitled YouTube videos reach up to a 40% increase in watch time, and internal tests by Facebook have shown that captioned video ads increase video view time on average by 12%captioned video ads increase video view time on average by 12%. “Open” captions are integrated into the original video file and always remain on-screen, so they cannot be removed or turned off.Ĭreate a stunning video in minutes Try for free Why adding subtitles to videos is so importantĪdding subtitles to professional and marketing videos has real benefits for businesses. They are “closed” because the viewer can turn these captions on and off according to their preference.
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